As you try to navigate the world of social media and grow your online presence, choosing the right platform to focus your efforts is a daunting task. LinkedIn could prove to be one of the most dynamic platforms to share your company news, culture, mission, and values. Not only that, but it can give you insight into your industry, competitors, and resources to learn more about strategies for growth. It’s a great platforms to network with other business owners, find talent, establish yourself as a knowledgable leader in your industry, and build your business brand.
Here are a few tips to make your business profile popular on LinkedIn.
Post regularly and share content that is educational (not just promotional.
Optimize your LinkedIn page with the company website, images, and mission.
Join conversations that matter to your business.
Send invitations to other professionals - Network, Network.
Know your audience and publish thought leadership content.
You have to start your online presence somewhere. LinkedIn might be the best business focused platform for you to start.