Focus your marketing efforts.

Instead of jumping on every new social media platform that emerges, pick one or two where your target audience is most active and dedicate resources to reach them. Joining a platform is free, but producing results, generating relevant content and growing your audience takes time, effort and skills. Juggling your day to day business operations with trying to manage your social media efforts can be overwhelming, so delegating that effort may be your best approach. Make sure whoever represemts you online has marketing experience and develop a marketing strategy that is true to your brand.

No matter the type of marketing strategy you decide to implement for your business, it will cost money to stay relevant and visible to your customers, so set a budget aside and focus on building your brand. Remember that it takes focus, consistency, and time to grow your online presence but the rewards are worth it.

There are thousands of online tools to help you schedule your posts, manage your social media calendar, and resources for photography/video that are royalty free, but we always encourage our clients to create original content for their posts.