YouTube launches a dedicated podcasts homepage for US users.

“The podcast destination page on YouTube helps users explore new and popular podcast episodes, shows and creators, as well as recommend podcast content,” said YouTube spokesperson, Paul Pennigton. “It’s currently available in the U.S. only.”

Before today, there were already a number of hints that YouTube was getting more serious about podcasts — particularly after Spotify entered the space with its support for video podcasts.

YouTube’s advances in podcasting follow significant investments on Spotify’s part into the medium. Spotify brought studios and exclusive shows
in-house, launched paid podcast subscriptions and developed podcast ad tech platforms and services. Its podcasting business generated roughly €200 million last year, up 300% from 2020.

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