When it comes to engagement, YouTube leads the charge. Adults spend an average of 41.9 minutes daily on the platform. It is one of the most visited sites in the world and one of the few used by a huge diverse audience in all age groups. So when it comes to marketing your business, YouTube is a clear choice on where to focus your efforts.

Features that were introduced in the last couple of years, like short-form videos, live streaming, and video chapters have gained immense popularity and we recommend that if you are going to invest on your channel that you follow some of these practices.