The answer to that question can be simple, complex, or difficult to answer but it’s what will guide you through every decision you make in your business. Challenges will come and go, decisions will have to be made and the answers to most questions will be found there. What organizations will you support? What type of clients, vendors and employees will you choose to do business with? You will never please everyone, but you will certainly stay true to yourself, your business, and the legacy you want to leave behind if you stand for what you believe. Today’s business tip is simply that - Stay True to yourself.