Viva Magenta - Pantone Color of the Year.

Every year Pantone announces the color of the year, and they recently announced ViVa Magenta for 2023. Described as "a nuanced crimson tone" that balances warm and cool, Viva Magenta is "an unconventional shade for an unconventional time," Pantone said in a statement unveiling its pick.

As designers we look forward to the color announcement. The Pantone Color Institute's choice is intended to reflect the latest trends across sectors including fashion, beauty, technology, design and home decor.

Would you use this color in your home? would it fit with your brand’s identity or is it too unconventional for your brand? It’s fun to think of the different application and start noticing how this color is being used.

Have fun!