Whatever you do, whatever product or service you sell, when it comes to your social media engagement, focus on that and not on being perfect. Take Bin Blasters Antioch, a trash bin cleaning company whose viral video on TikTok saved the owner from quitting and selling his company. There are hundreds of stories of people that attracted a huge following, built their business, just by being authentic on social media. It’s easy to feel intimidated by the polished, high budget production of major brands, but being truly authentic and honest about who you are, and how you run your business has a huge power on social media. In a world where so much is staged, fake, and commercialized, those that convey truth and authenticity stand out.
So don’t be shy. Show the world what you do.