Behind the Scenes

The behind the scenes of your business…

Sharing content of what goes on behind the scenes or the human side of business can be valuable in creating connection with your audience. So much of what is shared feels staged and not genuine. When you open yourself to being authentic and honest, you create content that can be engaging and start building a more honest connection with your followers. Here are a couple of suggestions to create original content for your business that is not just about business. 

- Create videos showcasing fun facts about your employees that few people know about - A hobby, a special skill or things they do for the community. 

- Celebrate small and big wins with your audience. 

- Share any outreach efforts you do in your community or encourage your employees to volunteer

- Talent show with your employees. 

- Create a bloopers reel of flubs on video - Staff meeting.

Building your company culture can make a big difference in your staff engagement, new referrals and getting more customers. After all customers buy from those they know and trust. If you can make your followers engage more and get to know your business better, the results can be very positive.