Pinterest Says Its Ban on Weight Loss Ads Is Working

Pinterest became the first major platform to ban all ads for weight loss in 2021 and it has reported that after a year, searches for weight loss content is down 20%. Pinterest is not the only company to restrict weight loss content. Both Instagram and Facebook clamped down on ads for "miracle" diets and weight-loss products in 2019, but Pinterest was the first to ban these ads completely.

Weight loss imagery isn't the only content restricted from the platform's ad services. Pinterest also prohibits ads for drugs, endangered species, tobacco and illegal services, and content containing excessively offensive language or adult content.

Social media has come under attack by lawmakers and organizations demanding more transparency, and more regulations recently. Whatever comes out of this battle will certainly affect everyone, so we are always monitoring any changes.