To make B2B marketing as easy as possible LinkedIn has launched LinkedIn Business Manager – a central place to easily manage ad accounts and Pages. With Business Manager you can:

• Simplify your marketing experience on LinkedIn. Link all your ad accounts, Pages, and Matched Audiences on a single dashboard to track them from one place.

• Make it easy and secure for everyone to collaborate. Grant or in a click remove access across your ad accounts and Pages, so you can quickly control who can create or edit campaigns, manage your Pages, pull reporting, and more.

• Save time by sharing your Matched Audiences across ad accounts.Use the same Matched Audiences in multiple accounts and instantly see audience changes reflected across all the accounts and campaigns using them.

LinkedIn has also added Lead-Generation Forms to Pages making it easy for advertisers to collect quality leads using forms that are
pre-filled with LinkedIn profile data.

When a member clicks on the call-to-action button on a LinkedIn ad with an attached Lead Gen Form, the form is automatically filled with their contact and profile information. They can then submit their information to companies through the form without having to manually type it in.

With Lead Gen Forms, advertisers can collect leads at conversion rates that typically outperform the LinkedIn benchmark.

Lead Gen Forms are available on both mobile and desktop for Sponsored Content and Sponsored Messaging campaigns.

Once members have engaged with your Lead Gen Forms, you can create Matched Audiences Lead Gen Form audience segments to retarget engaged members in future campaigns.

There is no additional cost for LinkedIn Lead Gen Forms outside of the costs for the associated ad campaigns.

Source: LinkedIn.com