Don’t put all your eggs in one basket. If there is one advice everyone should follow on a social media strategy is to create content for more than one social media platform, and make sure that you keep your content fresh and authentic.

Platforms change their algorithm, your target audience may switch platforms, or if you are a platform not headquartered in the USA, you might be forced to sell or be banned in the US for national security reasons. As a small business owner you know to never put all your effort or money into one investment. Diversify is key to your success in business as well as in your social media effort.