Instagram users can now use a QR code to share posts or Reels from the social media platform. They can also share a QR code location through its searchable Map experience on the app. The new QR code tool could be effective in marketing campaigns and for promoting businesses on Instagram. It also means people are not limited to a direct message or a URL if they want to share an Instagram post.

How to use this feature:

Users should go to any Reel, photo, or location on the Instagram app and click on the three-dot menu to see the option for QR code sharing. Alternatively, on the website, users can add “/qr” to a post’s URL to generate a QR code.

For example, a photographer could post a QR code to lead people to a photo-dump of their work, and restaurants can print these out so that customers can look at the place and photos before visiting it.