Color plays a huge part when designing your logo or marketing your business. Let’s take a look at the feelings and symbolism each color represents. Hopefully this can help guide your decisions as you think of marketing your business, designing your logo, or painting your office.

RED - Power. Passion, Danger, Spicy, Daring, Speed

Orange - Energy, Safety, Excitement, Harvest, Change

Yellow - Joy, Sunshine, Humor, Caution

Green - Growth, Nature, Freshness, Healing, Money

Blue - Peace, Loyalty, Trust, Security, Sorrow

Purple - Magic, Balance, Dignity, Royalty, Spirituality

Pink - Feminine, Floral, Love, Sweet, Playful

Black - Formal Mystery, Dramatic, Protection, Evil

White - Clean, Innocent, Simple, Faith, Good.

Colors are a powerful design tool to use in your brand. Does your logo colors reflect well your brand? Can you add a color to a flyer that will bring home the message you are trying to convey? Remember that the first impression counts, so use your design and colors in a purposeful way.