Instagram announced that your business can now boost your reels. Reels is one the fastest growing format on the platform as people use it to be entertained, and discover new content and businesses on the platform.

Turning your reels into ads is an opportunity to reach a larger audience, gain new followers and drive engagement. Boosted Reels, summarized in the reel below, will appear in feed, Stories, the Reels tab, and the explore page to help new customers find your brand.

To be eligible for boosting within the Instagram app, reels must be less than 60 seconds and have a 9:16 aspect ratio, which means they’re filmed vertically and have a full-screen format. At this time, reels that use third party IP—such as copyrighted music, GIFs, interactive stickers or camera filters in a reel—are ineligible for boosting, as well as reels shared to Facebook.

You can boost your reels by finding the reel in your grid in profile and tapping Boost Post. After running your ad, remember to check your Insights to learn which ads brought in the most engagement.

For questions on content development, branding, video production, your online presence, or to chat about any challenges you are facing with your business, contact us.